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Outreach and Enrollment Strategies in California
Publication Year: 2011

Presentation by Michael Cousineau (University of Southern California) at the 2011 AcademyHealth Annual Research Meeting.  Dr. Cousineau discusses the findings from a SHARE-sponsored study looking at the correlation between various outreach and enrollment mechanisms and actual enrollment numbers in three public health plans in California (Medicaid, CHIP, and Healthy Kids).  The presentation concludes with a discussion of the implications of the findings from this study for the implementation of national reform.