This symposium highlights three distinct data-driven strategies for targeting outreach in Minnesota to individuals eligible for Medicaid coverage or subsidies under the ACA. Presenters will include researchers from the State Health Access Data Assistance Center (SHADAC) within the University of Minnesota’s School of Public Health and the session will be convened by a policy expert with programmatic outreach experience. One presentation will provide a broad overview of the characteristics of Minnesota’s uninsured and those most likely eligible for coverage under the ACA’s newly expanded health reform categories. Another presentation will profile a select group of current high risk pool enrollees who may enter the individual health insurance coverage market in 2014. Our final presentation will highlight findings from a unique state outreach program created in 2008 to increase access to care for vulnerable populations.